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Panasonic
Equi=Media were appointed to optimise the performance of the Panasonic Toughbook Media and PPC campaigns throughout Europe.
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Building Awareness Online: Are you Measuring Digital Branding Effectively? By Paul on 21 February 12 | Tags: ,,
The traditional marketing funnel is a process of driving initial user awareness and consideration through to conversion and loyalty.
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What we do

Day in, day out we deliver results based on each of our Clients KPI's.

We regularly demonstrate our value in the relationship and justify our existence.

By understanding your business, your challenges and your opportunities, we can help put in place a planning and delivery strategy across each stage of the engagement to action.

We can plan and deliver in individual channels or join up all or as many of the channels that we agree will be important in driving your business forward.

As digital is a never ceasing evolution we encourage our Clients to focus on what works today with an eye to the future. We can help you identify where your business is on the "Digital Wave" and look to identify future waves so that your business is primed and ready to maximise the value when the time is appropriate. (Think of this as how PPC was valued in 2004 when businesses were starting to test the value of the media).

Today, it is the combination of social and search marketing and the growth of mobile as a platform that will be critical to leveraging audience behaviour as we plan for marketing in and beyond 2012.

Our core services are;

= Search

Our teams of PPC and SEO optimisers have successfully delivered exceptional results in very challenging markets. All are industry qualified (Google, Bing and Yahoo) and able to optimise complex and vast keyword campaigns based on Client profit and product availability…read more

= Social

Sixth Sense is our specialist social marketing division and keeping an eye on our heritage, they focus on delivering measurable results in social marketing…read more

= Media

We are experienced in running performance marketing campaigns utilising affiliates, DSP’s, video, behaviour and contextual and content integration across PC and mobile platforms. Our planning and proprietary results toolkit (Digital Voyage) enables and empowers our media optimisers…read more

= Conversion

We regularly demonstrate significant value by delivering one or a combination of improvements for; Landing pages, web video’s and creative ad formats, web site journey, data collection, phone call to action and web site design and build (functionality and speed)…read more

= Analytics

We are proud of our results, our analytics team and toolkits do two things – provide insight into what is working and provide insight as to how we can leverage “more from less”. From simple gain scoring to complex engagement to action channel planning across a myriad of products, our toolkits provide insight and confidence to ensure Clients are in control of their investment to value creation…read more

Why do Clients come to us?

If you are a Client frustrated with your agency’s lack of knowledge, training, passion, market insights or failure to deliver on the promise we can offer you a rigorous approach to planning and delivery for your digital media campaigns.

We relish a challenge and can offer a market evaluation of your business against your preferred channel or help you map your business against the current “Digital Wave”. Our team would be more than happy to help with empowering your decision on how best to maximise value from your marketing investment.