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- Panasonic
- Equi=Media were appointed to optimise the performance of the Panasonic Toughbook Media and PPC campaigns throughout Europe.
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- Building Awareness Online: Are you Measuring Digital Branding Effectively? By Paul on 21 February 12 | Tags: Analysis,Media,Opinion
- The traditional marketing funnel is a process of driving initial user awareness and consideration through to conversion and loyalty.
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Industry News
Eurostar incorporates social media into live advertising platform
Posted on 22/02/2012
Eurostar will integrate social media with real-time outdoor advertising to help improve customer loyalty.
Google eyes social media expansion
Posted on 21/02/2012
Social media will be the key growth driver for Google, according to one of the search giant's key employees in the UK.
US online video ads hit 5.6bn in January
Posted on 21/02/2012
Some 5.6 billion online video ads were viewed in the US last month, as marketers turn to new rich media formats to deliver their message.
Baidu profits soar as online advertising grows
Posted on 20/02/2012
Baidu, the largest search engine in China, has reported a 77 per cent rise in profits off the back of soaring advertising revenues.
Twitter launches self-serve ads platform
Posted on 20/02/2012
Twitter is launching a new self-service advertising platform aimed at small businesses.
Video ads becoming more prevalent, as marketers monetise online TV
Posted on 17/02/2012
Online video content supported by video advertising is becoming more prevalent on the web, and users are starting to engage with this marketing channel much more.
Top brands get their feet wet with Google+
Posted on 16/02/2012
Two-thirds of top global brands have joined Google+, a new report has found.
Microsoft looks to make online display a more social experience
Posted on 15/02/2012
Microsoft is looking to incorporate a social element to online display ads by adding customer reviews and ratings.
Hotels.com gives affiliate marketing a Facebook makeover
Posted on 15/02/2012
Hotels.com has unveiled a new affiliate marketing campaign incorporating social media.
News organisations 'struggle to sell online ad space'
Posted on 14/02/2012
Traditional media outlets such as newspapers and magazines are struggling to sell online advertising space to brands, according to a new study. The survey from Pew Research suggests news sites need to improve the way they attract brands to utilise their online display platforms if they are to make the most of the rapidly-expanding internet advertising market.
