What we do
Featured case study
- Panasonic
- Equi=Media were appointed to optimise the performance of the Panasonic Toughbook Media and PPC campaigns throughout Europe.
- View more case studies ›
Latest from our blog
- Building Awareness Online: Are you Measuring Digital Branding Effectively? By Paul on 21 February 12 | Tags: Analysis,Media,Opinion
- The traditional marketing funnel is a process of driving initial user awareness and consideration through to conversion and loyalty.
- Read full article ›
Digital Media
We create great campaigns that balance performance with innovation, leading to marketing campaigns delivering great ROI...
We put the Clients' aims and the consumer's demands at the centre of our media planning and buying strategies and plan successful marketing campaigns in more than 20 countries around the world.
The increasing complexity of the media landscape, the rapid growth of mobile, technology and social activity online present enormous challenges for any brand and it is our job is to make sure we help our Client's navigate successfully to arrive at campaigns that deliver great ROI through all platforms.
We are experts at delivering great performance media campaigns that harness the power of all targeting, buying and creative techniques, delivering great brand visibility to the right people and efficient return on investment. We optimise our Clients' use of video and rich media formats to balance performance and innovation to benefit sales and brand value.
We manage and optimise affiliate programmes ensuring they integrate successfully with all other marketing activity delivering new customers and maximising sales cost efficiently.
Our analysis toolkit Digital Voyage delivers last click and attribution analysis to enhance the evaluation of campaigns and make sure our results analysis looks at the influence of all media channels together, not in blinkered isolation.
Affiliate Marketing
We know every affiliate campaign is different, so we tailor plans and manage campaigns on behalf of our clients that deliver results that matter for their business. Our experience has enabled us to partner effectively with both niche and super-affiliates to create bespoke plans that drive sales and fit with our clients brands.
Kaizen Platform
Our industry leading display trading desk harnesses Ad Exchanges and Real Time Bidding (RTB) to reach your audience efficiently through remarketing, demographic, contextual and behavioural targeting. The Kaizen Platform delivers on our philosophy of Continuous Improvement through Optimisation by measuring & optimising campaigns based on their direct response value and their impact across all digital channels.
Offline
We tailor offline campaigns for our clients to reach their audiences in the most effective way. Backed up by industry leading tools (TGI, Mintel, Jicreg & AdDynamix, as well as our proprietary door drop planning software) we plan and execute cross-channel media buys through Radio, Press, Cinema, Outdoor, Directories, Inserts & Door Drops.
Online Media
We plan and buy online campaigns across all channels, including display, email and lead generation to efficiently deliver the right ad to the right user at the right time. We have long term relationships across the entire display eco-system, from our own Kaizen Platform to working with Ad Networks, Social Networks through to Niche Publishers.
