Kathryn Jefferies - Head of Media

Experience:

Kathryn joined the Equi team in 2001 as a Media Executive. Her passion for data and direct marketing and her excellent attention to detail saw her promoted to Media & Data Manager in early 2004 and Head of Offline Media & Insight in 2007. Kathryn now leads the Media team, safeguarding excellent working practices across Digital and Direct media. She also champions data analysis within the business, providing insight into consumer behaviour on all client accounts. Kathryn has worked on the esure account since 2003 and also works for clients such as Petplan, Panasonic and W H Smith.

What do I do at Equi=Media?

"I am very committed to the business and to providing clients with the best possible service by closely managing digital and direct media campaigns from planning through to delivery. I am responsible for building strong working relationships with our media suppliers, engendering a pro-active business relationship and maximising efficiencies for our clients."

Favourite Book, Film, Music and Team:

The Time Traveller's Wife, Walk the Line, Coldplay, F1 McClaren.