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Our Blog
Building Awareness Online: Are you Measuring Digital Branding Effectively?
By Paul on 21 February 2012 | Tags: Analysis,Media,Opinion
The traditional marketing funnel is a process of driving initial user awareness and consideration through to conversion and loyalty.
Why Twitter’s Launch of its Self-Service Ad Platform is Good for Marketers
By Paul on 17 February 2012 | Tags: Media,Opinion
Today, Twitter has announced the beginning of its self service ad platform in partnership with amex (Sign Up Form) which lines itself up against Facebook and Google’s Adwords self service platforms.
YouTube and Digital Strategy
By Laura on 17 February 2012 | Tags: Media,Opinion,Paid Search
YouTube has become the world’s number one online video player, supported by Google’s $1.6 billion acquisition in 2006.
Riding The Digital Wave - Future Wave Spotting
By Tomas on 15 February 2012 | Tags: Opinion
You have successfully fully integrated social media into your marketing strategy and are fully engaging with your customers through mobile and tablet devices on mobile optimized sites, right?
Cookie regulation: a collection of useful reading
By Ryan on 09 February 2012 | Tags: Analytics,Opinion
We've collected together some of the most recent and interesting views on the upcoming cookie regulation implications. We'll update them as we come across them. Let us know of any others that you think we should add....
Viddy: Instagram for video
By Ryan on 09 February 2012 | Tags: None
Today we discovered the new "Viddy" app. Essentially it is Instagram for video.....
Affiliates offer an effective way to supplement your Mobile Strategy
By Charlotte on 30 January 2012 | Tags: Guides,Opinion
If 2011 was the ‘year of mobile’ then 2012 is likely be billed as the ‘year of M-Commerce’ – good news if you are an advertiser or affiliate looking to capitalise on the growth of the mobile channel and to exploit the wealth of opportunities that mobile and affiliate marketing presents.
Tactical Campaign Amendments – Responding to Changes in the Market
By Stacey on 25 January 2012 | Tags: Guides,Opinion
We all know that significant changes in the market can impact the results we get from advertising campaigns; this is because unforeseen events and seasonal trends can make the user behave differently, and therefore consume media differently.
How to Translate an IP Address With a Prefix For Use With Google Analytics Filters
By Daniel on 20 January 2012 | Tags: Analytics,Guides
Part 1 of 2: Translating an IP Address into an IP Address Range. As someone who works with Google Analytics, it is often necessary to block IP addresses for a particular account.
Top 5 Digital Marketing challenges for 2012
By Ryan on 19 January 2012 | Tags: Guides,Media,Opinion
We've been discussing the main challenges that we think our Clients need to address (with our help) in 2012 and have come up with a "top 5".
